Marketing
We expertly guide our clients’ real estate journeys to extraordinary results
300+
RSIR Sales Associates and Staff
$1.84B
Total Sales in 2023
6
Local RSIR Offices
WE PROUDLY HOLD THE #1 POSITION COMPARED TO OUR PEERS
$1.374M
#1 Highest
Average
Listing Sold
25 Days
#1 Fewest
Average Days
on Market
$1.322M
#1 Highest
Average Buyer
Price Purchased
82%
#1 Highest
Percentage of
Producing Agents
$1.71M
#1 Highest
Average Sales
Price of New Listings
Property Marketing Plan
A remarkable property deserves an exceptional marketing plan that is strategic and comprehensive and leverages the exclusive local platforms of Realogics Sotheby’s International Realty (RSIR) and the unparalleled breadth of the Sotheby’s International Realty’s (SIR) global network. This collaboration of exceptional marketing brands truly offers an advantage in exposure like no other with a marketing pedigree that is highly regarded with historical benchmark sales results.
Exceptional Property Branding to Differentiate Your Home
Distinctive Property Positioning – A tailored marketing plan and competitive strategy that aligns with your goals.
Beautifully Designed Custom Brochure – Both a print and digital version.
A Lifestyle Video – Capturing the lifestyle essence and bringing the story of this property to life.
Custom Property Website – Unique domain name and photo gallery showcasing the property, views, and videos as well as all the lifestyle benefits the region has to offer.
Professional Photography – Both day and twilight shots and aerial and 360 views.
Matterport Photography – 360 self-guided, floor-plan tour integrated into both local and global online listing.
Email Marketing – Property will be shared amongst agent’s robust network of local peers and qualified buyers.
Open House – Curated open house, with invitations, refreshments, and a fully digital sign to protect your interest.
Exclusive Marketing, Advertising, and Events
Puget Sound Business Journal – Print and digital ads – the “Home of the Day” targets C-level execs with over 600,000 impressions a month, monthly co-op listing ad features new RSIR listings in print, plus additional advertising opportunities available on a case-by-case basis, leading to more exposure to an audience of affluent business professionals. (Exclusive to RSIR)
Curated Lifestyle Event – Host an exclusive “Connoisuer of Life” event in partnership with premier local lifestyle brands, inviting top clients from associated brands to experience your home firsthand. Bring exposure to a discerning and influential audience, and amplify the appeal of your property.
Featured Social Post – Showcase your home to our engaged audience of 14K+ followers on our esteemed RSIR company Facebook page, maximizing exposure and interest in your property. (Exclusive to RSIR)
PR – Generate widespread attention for your property through a comprehensive PR strategy, including a compelling blog post, strategic press release, and targeted media outreach.
Local Media Opportunities – Secure local media opportunities such as Luxury Home Magazine, PSBJ, and the regional edition of the Wall Street Journal to showcase your property to esteemed publications and increase exposure within our community and beyond.
Online Exclusive – Expand your property’s reach globally with translation services and currency exchange exclusively available on SIR.com. With 4.3 million monthly web visits, SIR.com provides unparalleled exposure to diverse audiences worldwide, complemented by local visibility on our award-winning local website, RSIR.com.
Network Advantage - Unparalleled global exposure and connections through Sotheby's International Realty's expansive network of 1,115 offices spanning 84 countries and territories, supported by a team of 26,500 experienced sales associates. With this exclusive access, your property gains unprecedented reach and engagement within a prestigious international community of real estate professionals.
Local Lifestyle Showrooms – Highlighted in our innovative Lifestyle Showrooms, strategically located across six local offices. These dynamic spaces serve as hubs for exclusive events, including art walks, industry forums, and local gatherings for amplifying exposure for RSIR's exceptional portfolio through both internal and third-party engagements. (Exclusive to RSIR)
Global Media Partners and Syndication
Global Media Partners – Exclusive exposure to over 80 top tier consumer websites including The Wall Street Journal, Juwai, Mansion Global, James Edition, Luxury Estate, and Nikkei, among others.
Global PR – Unlock prestigious PR opportunities through Sotheby's International Realty's renowned PR team. Our RSIR Client Services Team nominates your home for features in esteemed publications like The Week, Financial Times, Mansion Global, SIR’s Extraordinary Property and high-subscriber YouTube channels at SIR.
Social Mirror Ads – Replicating a custom listing post across websites and apps to reach targeted audiences efficiently. Utilizing AI targeting alongside precise options, including behavioral, keyword, and retargeting, and ensure maximum visibility across all devices. (Exclusive to SIR)
WSJ Mansion Global – In an exclusive opportunity to hire WSJ Mansion Global as an influencer, I feature your home on their verified Instagram account, @WSJRealEstate. With 255K followers, this platform showcases the world's most distinctive homes to an affluent, engaged audience, ensuring your listing receives the attention it deserves. (Exclusive to SIR)
Wall Street Journal – A featured listing on WSJ.com, the #1 Most Trusted Source with a 130-year legacy. Reach over 25 million affluent readers, positioning your property at the forefront of organic property search results in your town/city. (Exclusive to SIR)
Apple TV – Approved SIR Property Display Feed properties have an added exposure within the Top-Tier eGallery on Apple TV. This opportunity provides unrivaled exposure to highlight approved extraordinary properties in the rotating carousel on Apple TV. (Exclusive to SIR)
Juwai.com – Attract affluent Chinese buyers through our partnership with Juwai.com. With over 2 million monthly visitors and extensive visibility on China's largest search engine, Juwai.com offers unparalleled exposure for luxury listings worldwide. Benefit from direct contact requests handled by a dedicated Chinese-language team, facilitating real-time communication. (Exclusive to SIR)